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Apps in better position to gain awareness, usage than mobile

Apps in better position to gain awareness, usage than mobile

appticity | October 8, 2010

Panelists at CTIA said that smartphone applications are in a better position to gain awareness and usage than the mobile Web is. Applications can support in-venue, advertising, cataloged consumer goods and other content that brands develop specifically for download for wireless subscribers. Panelists during the “Mobile Applications” session discussed new ideas that are driving mobile interaction. “Early on, [...]

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The Coming App Store Wars

The Coming App Store Wars

appticity | October 6, 2010

There has been a lot of news lately about App Stores not affiliated with Apple or Android.  Getjar recently raised $11 M and has been in the news lately and Amazon has decided to open its own app store for Android. Most recently, AT&T announced a major push into the app business by ramping up mobile- [...]

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Where’s Your Emotional Product?

Where’s Your Emotional Product?

appticity | September 19, 2010

I just spent a week listening to Local Media companies and the vendors that support local media, talk about challenges, opportunities and the need for ‘transparency.’  The transparency relates to fully exposing the performance and metrics related to the 20 + products they offer to local, regional, and national accounts. I am not going to stand on [...]

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Trial by Fire – Off to a Private, Private Equity Conference

Trial by Fire – Off to a Private, Private Equity Conference

appticity | September 19, 2010

We were fortunate enough to be included in the upcoming Private Equity National Business Innovation & Venture Capital Conference.  It’s this Wednesday (Sept. 22nd) at The Yale Club in New York. It’s basically an early to later-stage capital conference with principals from 150+ leading investment partnerships, private equity funds and venture capital firms. We are [...]

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