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Appticity is new (founded in 2010) but we’ve been in the business for a long time. To sum it up, we’re local digital search marketing, enterprise software, and advertising zealots. We’re a great team but we’re not well rounded. When we aren’t talking about how to make our customer’s business better, we’re thinking about it.

Mark McCormack, President

Summary: Mark McCormack has over 20 years of progressive sales, marketing and corporate development experience in Internet, communications, media, entertainment and venture capital. During his career, mark has successful marketed and sold software and services to many of the largest Internet and telecommunications companies in the world. Mark has also successful taken a company public, raised over $50 M in financing, and acquired numerous technology companies.

Background: Prior to joining Ideate & Co., Mark was the Chief Marketing Officer of Call Genie, a leading provider of local mobile search and advertising solutions. Prior to Call Genie, he was the EVP of Sales and Marketing for RateIntegration, a pricing and rating company focused on the communications industry. Prior to RateIntegration, Mark was the SVP of Sales and Marketing for Intertech, a billing and customer care company focused on the Internet and telecommunications industries. Prior to Intertech, he was the VP of Corporate Development for Saville Systems, a telecom billing and customer care company. Prior to Saville Systems, Mark was a Vice President at venture firm Columbia Capital in Alexandria, VA.

Education: Southern Methodist University; University of Iowa