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BIA/Kelsey Conference … It’s a Wrap

appticity | September 17, 2010

I spent this week at the BIA/Kelsey Conference in Dallas.  I would say it was the best conference i have been to in a long time.  I know they had record breaking attendance of over 450 people, and was a solid mix of publishers, new media, and vendors as well as domestic and international.  The speaker list was ‘off

the charts’ and included all the leading YP Publishers as well as Google. Yahoo, Microsoft, and many, more.

I would say that the overall theme for the conference was metrics, measurements, and transparency.  What was different about it this time was that people weren’t just talking about it, they were showing there tools and in some case, their results.  On of the things that I noticed at this conference was ‘less powerpoint’ and more demos AND a lot less shameless vendor presentations.

As for Appticity, we did a launch of our business at the conference.  This tuned out to be a great launchpad. We had great exposure to people that are relevant to out distribution model as well as a some GREAT customer and partner traction.  More on that in another post.

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